Featured Client: Peterson Media
A conversation with Sue Peterson, President of Peterson Media
What kind of business does Peterson Media engage in?
Peterson Media is a business development company, designed to help organizations grow both internally and externally by providing a full range of media services as well as organization and customer satisfaction research.
We are a hybrid advertising agency, focusing on marketing — but also customer service consulting and corporate citizenship — looking at the entire health and growth of a business.
Aimed at both commercial and not-for-profit organizations, Peterson Media’s unique approach features a range of services that create a fertile ground for success. These include traditional marketing and advertising services such as writing, production, and public relations, but also more innovative services that help an organization create a healthy, productive corporate environment. Among these offerings are:
• One-on-one interview research among staff
• Internal marketing, motivational conferences, and training sessions
• Customer research and surveys
• Media skills workshops
• Community involvement plans
The messages your organization needs to deliver to your audience are very important. What factors made you decide to seek an outside provider of visual marketing services? What solution were you seeking?
Because each client presents a unique set of challenges and opportunities for development, we look for specific approaches for each situation; solutions must be tailored to the exact needs of our clients.
Designing the right solution requires assembling the best group of media specialists possible. We need seasoned professionals to build the right creative team for each project. Imagine not only has years of experience, but they also provide an introspective approach sensitive to the message we want to convey.
What has been the result of working with Imagine?
Going beyond mere “design”, and supporting the message with real concepts, has been the most valuable aspect Imagine has brought to our work. Imagine’s marketing skills complement great design, and include concepts that enhance the written message beyond each word. Good basic design work can be found easily, but exceptional talent and wisdom to add marketing impact beyond the image is a rare find indeed.
For further information about Peterson Media:
Sue Peterson, President
web: www.petersonmedia.com
phone: 574-243-2688